Maxam Toothpaste

Maxam is a long-standing personal care brand primarily known for its oral hygiene products. The brand originated in China under the Shanghai Toothpaste Factory, which eventually became part of the Shanghai Jahwa United Co., Ltd. Over the decades, Maxam established itself as a household name in various international markets, particularly in Africa and Asia, due to its accessibility and heritage.

Today, the brand's ownership structure involves Shanghai Jahwa, a major Chinese consumer goods manufacturer. While the brand was part of a joint venture with Unilever for a period in the 1990s, the brand and its trademarks were eventually returned or re-asserted under Chinese management. Manufacturing occurs in China for international distribution, though local production facilities in various continents may exist to serve regional demands.