Q Skyr Luftig Pasjonsfrukt

Q Skyr Luftig Pasjonsfrukt is a Norwegian adaptation of a traditional Icelandic dairy product. While Skyr itself is an ancient Icelandic tradition dating back centuries, the specific 'Q' brand version is a product of modern Norwegian dairy innovation. This 'Luftig' (airy) version is a whipped variety designed for a smoother texture compared to traditional dense skyr.

The product is manufactured within Norway by Q-Meieriene, utilizing local Norwegian milk. The brand is deeply integrated into the Norwegian market as a primary competitor to TINE. Ownership of the brand and company lies with the Kavli Group, a unique organization owned entirely by the Kavli Trust (Kavlifondet). This means that all profits from the sale of Q Skyr that are not reinvested in the company are donated to humanitarian causes, research, and culture.