Made O'Meter
Discover where a brand or product originates
Hatting is a renowned bakery brand that specializes in high-quality frozen bread products, particularly popular across the Nordic region. The brand's origin tracks back to the village of Hatting in Denmark, where it began as a local bakery. Over the decades, it evolved from a small-scale operation into a leading industrial bakery known for its 'bake-off' concepts, allowing consumers to enjoy fresh bread at home.
Today, Hatting is a prominent brand under the Lantmännen Unibake umbrella. Lantmännen Unibake is one of Europe's largest bakery groups, which is itself owned by Lantmännen, a Swedish agricultural cooperative owned by 18,000 Swedish farmers. While the brand has deep Danish roots and continues significant production in Denmark, its products are distributed widely throughout Norway and Sweden, often localized for specific market tastes like these 'Grove rundstykker' (whole wheat rolls).
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