Made O'Meter
Discover where a brand or product originates
Barilla is one of Italy's most iconic food brands, founded in 1877 by Pietro Barilla in Parma, Italy. Originally beginning as a small bakery and pasta shop, the company has since evolved into a global leader in the pasta and Italian food market. The Barilla family has maintained control over the business for four generations, ensuring the brand stays true to its heritage of high-quality, authentic Italian ingredients.
While Barilla has grown into a multinational corporation with production facilities in several countries including the United States, their traditional tomato sauces are primarily manufactured in Italy using 100% Italian tomatoes. This commitment to origin is clearly advertised on their packaging to appeal to consumers seeking authentic Mediterranean flavors. Today, Barilla remains a private, family-owned company headquartered in Parma, continuing to lead the industry in sustainability and traditional Italian culinary practices.
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