Eldorado Tortilla Fullkorn

Eldorado is a well-known private label brand in Norway, primarily associated with the retail giant NorgesGruppen. This specific product, Tortilla Fullkorn (Whole Wheat Tortillas), is designed as an affordable yet high-quality option for the Norwegian taco market, which is a significant cultural staple in the country.

While the brand is Norwegian in origin and managed by Unil AS (the sourcing and private label arm of NorgesGruppen), the manufacturing of these tortillas typically takes place in Belgium, where specialized large-scale bakery facilities provide production for private labels across Europe. The product carries the 'Nøkkelhullet' (Keyhole) symbol, indicating a healthier choice within its category according to Nordic nutritional standards.

Ownership of the brand rests entirely with NorgesGruppen ASA, the largest grocery wholesaling and retail group in Norway. The group manages the entire supply chain from sourcing through Unil AS to distribution via popular Norwegian supermarket chains like Meny, Kiwi, Spar, and Joker.