Crazy Rumors Lip Balm

Crazy Rumors is a distinguished natural lip care brand founded in 2003 by the husband-and-wife duo Edie and Brian Himmel. The brand's origin traces back to a kitchen in Brooklyn, New York, where the founders began experimenting with plant-based ingredients to create a lip balm that combined high-quality clinical performance with fun, creative flavors that were missing from the natural beauty market at the time.

Today, the company remains a family-owned and operated business. While the brand started in New York, its operations and manufacturing have since moved to Atlanta, Georgia. All products are handcrafted in small batches to ensure freshness and quality. Crazy Rumors is widely recognized for its commitment to vegan and cruelty-free standards, holding certifications from Leaping Bunny and Vegan.org. The brand has successfully expanded its reach globally and is currently available in over 20 countries through various professional beauty distributors and retailers.