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Radox Bath and Shower Care

ownerUnilever (United Kingdom/Netherlands)
originUnited Kingdom
manufacturedmultipleCountries

Radox is a long-standing British brand specializing in bath and shower products, best known for its range of bubble baths, shower gels, and bath salts. The brand was founded in 1908 by Manchester-based chemist George Holliday, who originally introduced a medicated salt footbath. The name 'Radox' was inspired by the 'radiated oxygen' supposedly released by its products during use.

Throughout the 20th century, Radox expanded its portfolio to become a household name in the United Kingdom and internationally, particularly within the Commonwealth countries. The brand's philosophy centers around the therapeutic benefits of herbs, minerals, and scents to influence mood and promote relaxation or revitalization.

Manufacturing of Radox products occurs in various locations globally, often localized to the regions where the products are sold to maintain efficiency. Since 2011, Radox has been part of the Unilever portfolio, following their acquisition of the Personal Care division of Sara Lee. Today, it operates as a key brand within Unilever’s Personal Care business group, benefiting from the parent company's massive global distribution network and research capabilities.

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