Sorriso toothpaste

Sorriso is one of the most iconic dental care brands in Brazil, originally launched in the early 1960s to offer an accessible and effective oral hygiene solution for the local market. Its name, which means 'smile' in Portuguese, helped it become a household name known for its fresh taste and reliable cleaning performance.

Since 1995, the brand has been under the ownership of the global consumer goods giant Colgate-Palmolive. While it was originally developed within the Brazilian market, its success led it to become a regional powerhouse. Today, Sorriso is primarily manufactured in Brazil to serve the Latin American market, benefiting from the extensive industrial infrastructure of its parent company while maintaining its strong local identity.