Rexona Deodorant/Antiperspirant

Rexona is a world-renowned personal care brand specializing in deodorants and antiperspirants. Founded in Australia in 1908 by a pharmacist and her husband, the brand quickly became a market leader due to its innovative formulations designed to offer long-lasting protection against sweat and odor.

Today, Rexona is manufactured in multiple countries across various continents, including Brazil, the United Kingdom, and Australia, to meet global demand. Known as Sure in the UK and Ireland, Degree in North America, and Rexena in Japan, the brand maintains a unified identity of performance and reliability under the ownership of one of the world's largest consumer goods companies.

The brand is currently owned by Unilever, a British multinational corporation headquartered in London. Unilever acquired the brand through its merger history and continues to manage its global distribution and innovation pipelines, ensuring its position as a household staple in the personal care segment.