yfood This Is Food Mango drinking meal

yfood is a prominent brand in the 'Smart Food' category, offering nutritionally complete ready-to-drink meals. This particular mango-flavored variant is designed to provide a balanced ratio of proteins, fibers, and 26 essential vitamins and minerals, intended to serve as a convenient alternative when a traditional healthy meal is not accessible.

Originally founded in Munich, Germany, in 2017 by Benjamin Kremer and Noel Bollmann, the brand has quickly scaled to become a market leader in Europe. The company sources high-quality ingredients such as lactose-free milk from Germany and Austria and maintains a production process centered in Europe to ensure high standards of food safety and quality.

In 2023, the global food giant Nestlé acquired a significant minority stake of 49.95% in yfood, valuing the startup at approximately €430 million. While Nestlé provides strategic support for international expansion and sales channel development, the original founders continue to hold a majority of the shares (50.05%) and manage the business independently.