Carta Calla toilet paper

Carta Calla is an Italian brand of tissue paper products, primarily known for its bath tissue and paper towels. The brand belongs to the Italian company San Jacinto S.r.l., which is a significant player in the domestic hygiene paper market.

Manufactured primarily within Italy, the brand emphasizes quality and softness (branded as "Soft 'n Roll"). It is often distributed through mainstream Italian retail channels and independent wholesalers. The brand remains under the ultimate ownership of its founding Italian company, San Jacinto, which manages the production and distribution of the range.