Colgate Max White One toothpaste

Colgate Max White One is a popular tooth-whitening product under the Colgate brand. The brand's history dates back to 1806 when William Colgate established a starch, soap, and candle business in New York City. The iconic toothpaste was officially introduced in jars in 1873, followed by the groundbreaking collapsible tube in 1896.

Today, Colgate is owned by the Colgate-Palmolive Company, a global consumer products giant headquartered in New York. Manufacturing is highly decentralized to serve global markets; for the European market (as seen in this Spanish-labeled packaging), production often takes place in facilities located in Poland or other regional hubs. The brand remains the global leader in oral hygiene, consistently ranking as one of the most purchased consumer brands in the world.