Too Faced Better Than Sex Mascara

Too Faced Cosmetics was founded in 1998 by Jerrod Blandino and Jeremy Johnson in the United States, positioning itself as a boutique brand with a playful, cruelty-free approach to beauty. The Better Than Sex mascara has become its most iconic global product, frequently ranking as a top-seller in the prestige beauty category.

In 2016, the brand was acquired by The Estée Lauder Companies for approximately $1.45 billion, one of the largest acquisitions in the conglomerate's history. While maintaining its high-energy brand identity, Too Faced now operates under the global umbrella of Estée Lauder, benefiting from their massive distribution networks and international manufacturing capabilities. Most of their high-end cosmetics are produced in the United States and Italy.