Too Faced Cosmetics

Too Faced is a prestigious American cosmetics brand founded in 1998 by Jerrod Blandino and Jeremy Johnson. The brand gained massive popularity for its playful packaging and high-quality formulas, such as its iconic Better Than Sex Mascara and Chocolate Soleil Bronzer. Originally launched to inject a sense of fun and femininity back into the makeup industry, it quickly grew into a global powerhouse.

In 2016, the brand was acquired by The Estée Lauder Companies in a major deal, marking a transition from an independent boutique brand to part of a global beauty conglomerate while maintaining its cruelty-free status. Today, Too Faced products are manufactured in various locations globally, including the United States, Italy (known for premium powders), and Canada. The headquarters remain in Irvine, California, under the leadership of its parent company, which is based in New York City.