Almare Seafood Premium Matjesfilets

Almare Seafood is an exclusive private label brand developed for the German discount retailer ALDI. The brand is specifically focused on high-quality fish and seafood products, ranging from fresh fillets to prepared marinated items like the Matjesfilets seen in the image.

The product is typically manufactured in Germany, often by large-scale seafood processors that specialize in traditional North German curing and marinating techniques (Sylter Art). ALDI Nord and ALDI Süd manage this brand as part of their private label strategy, ensuring direct supply chain control and cost efficiency.

As a private label, the ultimate owner is ALDI, a family-owned discount supermarket chain with international operations. The company is divided into ALDI Nord and ALDI Süd, which operate independently but share the primary brand heritage originating from Essen and Mülheim, Germany.