Premier Mousserande Äpple

Premier Mousserande Äpple is a sparkling non-alcoholic beverage with a cider-like character, specifically branded for the Swedish market. The Premier brand is a private label strictly associated with Axfood, one of Sweden's leading food retail groups.

While the brand was developed as a value-oriented alternative for Swedish consumers, it is owned and managed by Axfood AB. The production is typically handled by contract manufacturers within Sweden or Northern Europe to ensure high quality while maintaining competitive pricing for the Willys, Hemköp, and Tempo store chains. As of 2026, it remains a core private label brand under the Axfood umbrella, which is headquartered in Stockholm.