Puma T-shirt

Puma is a renowned German athletic brand founded in 1948 by Rudolf Dassler, following a family split from his brother Adolf, who founded Adidas. Based in Herzogenaurach, Germany, the brand has evolved from a local footwear manufacturer into a global leader in sportswear, footwear, and accessories.

Today, Puma SE is a publicly traded European stock company. While the brand maintains its creative and corporate roots in Germany, its manufacturing is highly globalized. Most production occurs in Asian nations such as Vietnam, China, Cambodia, and Bangladesh to optimize supply chain efficiency. Ownership is distributed across institutional and private investors, with the French luxury group Kering having historically held a majority stake, though they have since distributed most of those shares to focus on high-fashion brands.