Florena Fermented Skincare Aloe Vera hand cream

Florena is a historic German skincare brand with roots dating back to the 19th century in Waldheim, Saxony. Originally established as a chemical factory, it became a household name in East Germany for its high-quality cosmetic products. The brand is particularly known for its focus on natural ingredients, and more recently, for its use of fermented oils in its formulations.

Today, the Florena brand is owned by Beiersdorf AG, a major German multinational company headquartered in Hamburg. Beiersdorf, which also owns iconic brands like Nivea and Eucerin, acquired Florena in the early 2000s to strengthen its position in the natural cosmetics market. Most Florena products continue to be manufactured in Germany, maintaining the brand's heritage as a trusted German skincare provider under the stewardship of one of the world's leading skin care companies.