Smols

Smols is a brand of bite-sized confectionery products, particularly known for its chocolate-covered snacks and flavored treats. The brand was developed to cater to the growing demand for portion-controlled, snackable sweets that provide a premium taste experience in a small format.

Originally launched in Israel, the brand is owned and manufactured by Strauss Group, one of the largest food products manufacturers in the country. Smols products are typically produced in Strauss's advanced confectionery facilities, adhering to strict quality standards to maintain the brand's reputation for freshness and flavor.

The brand remains under the ultimate ownership of the Strauss Group, which has transformed from a small family dairy into an international food and beverage giant. Through its partnership with other global players like PepsiCo, Strauss Group maintains a significant footprint in the snack industry, though Smols remains a core part of its domestic confectionery portfolio.