Sivvi blouse

The product shown is a floral patterned blouse from the brand Sivvi, which is a major fashion eCommerce retailer based in the Middle East. Originally launched to cater to the growing demand for digital fashion marketplaces in the United Arab Emirates and Saudi Arabia, Sivvi quickly established itself as a key regional player by offering a mix of international and private-label brands.

In 2017, Sivvi was fully acquired by Noon ADH (Noon), the Dubai-headquartered digital ecosystem backed by the Public Investment Fund of Saudi Arabia and prominent businessman Mohamed Alabbar. Following this acquisition, Sivvi has been integrated into Noon's extensive logistics and technology network. While the brand is developed and managed in the UAE, the manufacturing of its private-label clothing items typically takes place across various global textile hubs, including Turkey, China, and India, to maintain a competitive supply chain for the regional market.