Tony's Chocolonely 70% Dark Chocolate Bar

Tony's Chocolonely is a Dutch confectionery brand founded in 2005 by investigative journalist Teun van de Keuken. The brand's primary mission is to make the chocolate industry 100% slave-free, highlighting human rights issues in West African cocoa production through its uniquely unevenly divided chocolate bars.

While the company is headquartered in Amsterdam, Netherlands, its chocolate production primarily takes place in Belgium, specifically by the manufacturer Althaea-De Laet. The brand has grown into a global leader in ethical sourcing, maintaining a direct relationship with cocoa cooperatives in Ghana and Ivory Coast.

Today, the brand remains an independent entity, though it has received significant investment to fuel its international expansion. As of 2024, the majority shareholding is held by the company's founders and employees, with minority stakes held by Verlinvest (a Belgian investment firm) and JamJar Investments. The brand continues to focus on its mission-driven business model from its original home in the Netherlands.