McEnnedy American Way Milk Shake

McEnnedy American Way is a private-label brand owned by the German retail giant Lidl. Despite its 'American Way' branding and aesthetic, which utilizes flags and stars to evoke an American diner feel, the brand is European in origin. The products, including this Cranberry & Sour Cherry milkshake, are primarily produced by various European dairy and food manufacturers specifically for Lidl's supply chain stores across the continent. Ownership rests entirely with the Schwarz Gruppe, the parent conglomerate of Lidl, headquartered in Neckarsulm, Germany. This marketing strategy is designed to provide themed international food experiences to European consumers at a competitive price point.