Altex Retail and Electronics

Altex is Romania's leading retailer of electronics, household appliances, and multimedia products. Founded in the early 1990s, it has grown from a local import business into a massive omnichannel retail network with stores throughout the country. While Altex is a retailer rather than a manufacturer, the products it carries (ranging from televisions to kitchen appliances) are manufactured in various locations globally, depending on the specific brand vendor.

The company is a domestic success story, remaining under Romanian ownership since its inception. It operates both physical showrooms and a major e-commerce platform, serving as a primary distributor for international technology brands in the Balkan region. Through its parent group, it also manages related financial and logistics services to support its retail operations.