Action Coloured Cardboard

Action's Coloured Cardboard is a popular arts and crafts staple known for its variety and affordability. This specific pack features 24 intensive and pastel colors on high-quality 270g/m² cardboard, commonly used for DIY projects, card making, and school assignments. Most Action-branded stationery focuses on high-volume availability across Europe.

Action is a Dutch international discount retailer headquartered in Zwaagdijk-Oost, Netherlands. Founded in 1993, the company has expanded rapidly across Europe. While the brand is Dutch, the manufacturing of these stationery items often takes place globally, primarily in Europe or Asia, to maintain competitive pricing. The brand and company are currently owned by the British private equity firm 3i Group plc, which acquired a majority stake in 2011 to fuel its international growth.