Mcennedy American Way Chocolate Muffins

Mcennedy American Way is a private label brand owned by the German discount supermarket chain Lidl. Despite its heavy American-themed branding, comprising flags and eagle motifs, the brand originated in Germany to market 'American-style' products like muffins, donuts, and peanut butter to European consumers. Production is carried out by various contract manufacturers across Europe, mainly in Germany and France, to supply Lidl's international network of stores. The brand is strictly a retail brand and is part of the extensive Schwarz Group portfolio.