Vel Ultra Citrus Fruits dishwashing liquid

Vel is an iconic dishwashing detergent brand with deep roots in the Nordic markets, particularly Denmark and Norway. It was originally developed by the American consumer goods giant Colgate-Palmolive as part of their international expansion of household cleaning solutions. The brand has become a household staple known for its grease-cutting performance and concentrated formulas.

Today, Vel remains under the ultimate ownership of the Colgate-Palmolive Company. Manufacturing for the European, and specifically the Scandinavian market, is primarily handled in specialized production facilities in Italy. The brand continues to emphasize environmental standards, often carrying certifications like the Nordic Swan Ecolabel, while maintaining its position as a leading premium dishwashing soap through constant innovation in scents and grease-fighting technology.