Fiorucci Liquid Soap Tradizionale

Fiorucci is a Brazilian brand of personal care products and perfumes that draws heavy inspiration from Italian aesthetics and heritage, as evidenced by the Italian flag on its logo and product names like 'Tradizionale'. Unlike the high-fashion Italian clothing brand of the same name, this Fiorucci cosmetic line is operated by the Brazilian company Greenwood (Greenwood Indústria e Comércio de Cosméticos Ltda).

The product shown is a glycerin-based vegetable liquid soap, manufactured locally in Brazil. The brand positions itself in the Brazilian market as a lifestyle brand offering affordable luxury in perfumery and body care. Greenwood Indústria remains the ultimate owner and manufacturer of these products, maintaining a strong presence in Brazilian retail pharmacies and supermarkets.