Crivit clothing

Crivit is a private-label brand specialized in sports apparel and equipment, primarily distributed through the German multinational retail chain Lidl. The brand was created to provide affordable, high-quality athletic gear, ranging from running clothes to technical outdoor equipment.

While the brand originated in Germany as part of Lidl's corporate strategy, the production is decentralized. Manufacturing typically occurs in multiple countries, including China, Bangladesh, and various European nations, depending on the specific textile or equipment category. This global sourcing model allows the brand to maintain competitive pricing while meeting international quality standards.

Crivit is owned by the Lidl Stiftung & Co. KG, which is part of the Schwarz Group. The group is headquartered in Neckarsulm, Germany, and stands as one of the largest retail conglomerates in the world. As a private label, Crivit products are exclusively managed by the group's internal supply chain and distribution networks.