Made O'Meter
Discover where a brand or product originates
HG freezer de-icer is a specialized cleaning solution designed to melt ice build-up in freezers quickly, reducing the time needed for defrosting while preventing food spoilage. The product is part of a wide range of household maintenance solutions formulated specifically for niche household tasks.
The brand HG was founded in the Netherlands in the 1960s. It originally focused on high-quality products for professional swimming pool maintenance before expanding into a comprehensive consumer range for floor care, kitchen cleaning, and bathroom maintenance. Historically, its manufacturing and development have remained centralized in the Netherlands to ensure formula consistency and quality control.
Today, HG is owned by HG International B.V., which transitioned into the ownership of Cobepa, a private equity investment firm, in 2024 (following a previous period under Gilde Buy Out Partners). The brand continues to operate as a leading European specialist in cleaning and maintenance, headquartered in Almere, Netherlands.
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