Made O'Meter
Discover where a brand or product originates
Varta is a renowned German brand specialized in battery technology. The Longlife Max Power series is specifically engineered for high-tech devices that require precise and flexible energy. In line with the branding visible on the packaging, these specific alkaline batteries are manufactured in Germany, maintaining the brand's heritage of engineering excellence.
The history of Varta is complex due to various corporate splits. The consumer battery division shown here is currently owned by the American company Energizer Holdings, Inc., which acquired Varta's consumer battery business to expand its global portfolio. Despite the American ownership, the brand remains a symbol of German industrial quality and continues to maintain significant production facilities in Dischingen, Germany.
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