Alteza raw peeled prawns

Alteza is a prominent private label brand widely recognized in the Spanish grocery market. It provides a broad range of food products, including frozen seafood like these raw peeled prawns. The brand was established to offer high-quality alternatives to international brands for local consumers.

The product is managed and distributed by Euromadi Ibérica S.A., a massive procurement and services group headquartered in Esplugues de Llobregat, Spain. While the prawns are packaged and distributed from Spain, the raw seafood itself is often sourced from various international waters depending on seasonal availability and sustainability standards. Euromadi acts as the central hub for several supermarket chains across the Iberian Peninsula.