Grisbì Snack Rice

Grisbì is a famous brand of Italian biscuits and snacks, originally created by the Matilde Vicenzi Group. The specific snack shown is part of the Grisbì Snack line, which features chocolate-coated layers with crispy puffed rice components. The product is deeply rooted in Italian pastry traditions and is widely recognized for its premium filled-cookie profile.

The brand belongs to the Vicenzi Group (Vicenzi S.p.A.), a family-owned confectionery leader based in San Giovanni Lupatoto (Verona), Italy. The group acquired the Grisbì brand in the early 2000s from the Parmalat group during a period of expansion. Today, Grisbì remains an iconic Italian brand, manufactured primarily in Italian facilities and distributed globally, maintaining its status as a high-quality treat under private Italian ownership.