Morrisons Frosted Flakes Breakfast Cereal

This product is a private-label breakfast cereal sold under the Morrisons brand in the United Kingdom and Ireland. Specifically, the barcode 5010251795353 identifies Morrisons Frosted Flakes. As an own-label product, it is manufactured specifically for the supermarket chain, typically within the United Kingdom to maintain local supply chains.

Morrisons, formally known as Wm Morrison Supermarkets Limited, was founded in 1899 by William Morrison in Bradford, England. It grew from a market stall into one of the 'Big Four' supermarkets in the UK. Since late 2021, the company has been owned by the American private equity firm Clayton, Dubilier & Rice (CD&R), marking a transition from public listing on the London Stock Exchange to private ownership.