Morrisons Wholegrain Mustard

Morrisons Wholegrain Mustard is a private-label condiment produced specifically for Wm Morrison Supermarkets Limited, one of the United Kingdom's largest supermarket chains. As a store-brand product, it is distributed exclusively through Morrisons retail channels and is designed to offer a balance of quality and value to British consumers.

The Morrisons brand has its origins in Bradford, West Yorkshire, where it was founded in 1899 by William Morrison. Originally starting as an egg and butter stall, the company grew over the century into a major national grocer. While many of Morrisons' own-label products are manufactured in the UK, the company often sources ingredients and finished goods from a wide network of suppliers to ensure consistency and competitive pricing.

Following a significant acquisition in 2021, the ultimate owner of the Morrisons brand is Clayton, Dubilier & Rice (CD&R), an American private equity firm. Despite this change in ownership, the company maintains its headquarters in Bradford and continues to operate as a distinctly British supermarket chain with a strong focus on its heritage and local supply chains.