Simplo Apple Juice

Simplo is a private label brand primarily associated with the Carrefour Group, a global leader in retail. Designed to offer essential and affordable everyday products, the brand spans various categories including food, beverages, and household goods. The multi-language packaging (Pomme, Appel, Manzana, Mela) reflects its distribution across Carrefour's substantial European network, particularly in France, Belgium, Spain, and Italy.

As a retail house brand, manufacturing is typically outsourced to local or international third-party suppliers depending on the region of sale, which is why production often occurs in multiple countries within the European Union. The ultimate owner, Carrefour SA, is one of the largest hypermarket chains in the world and continues to expand its private label footprint to provide budget-conscious alternatives to national brands.