HOLY Iced Tea powder

HOLY (formerly known as Holy Energy) is a modern beverage brand founded in Berlin, Germany, in 2020 by Frederick Jost, Philipp Broser, and Caspar Sannemann. The brand was created to provide a healthier, sugar-free alternative to traditional energy drinks and soft drinks, focusing on powdered formulations that consumers mix with water to reduce plastic waste and shipping emissions.

The product shown is from their 'HOLY Iced Tea' line, which utilizes real tea extract and antioxidants. While the brand initially gained popularity within the gaming community, it has expanded into broader lifestyle and health categories. The products are primarily manufactured in Germany to maintain high quality standards and support local supply chains, aligning with the company's European-centric operations and sustainability goals.