Varta Longlife Power AA Batteries

Varta (Vertrieb, Aufladung, Reparatur Transportabler Akkumulatoren) is a historic German brand founded in 1904. It has a complex ownership history; while the household battery division shown here was acquired by the American company Energizer Holdings, Inc. in 2020 through its acquisition of Varta's consumer battery business, many of the 'Longlife Power' product lines continue to be manufactured at Varta's primary production facility in Ellwangen, Germany. This specific packaging clearly highlights its 'Made in Germany' status, reflecting the brand's commitment to high-quality European engineering and local manufacturing. Energizer Holdings, headquartered in St. Louis, Missouri, now manages the global distribution and brand development for these consumer-facing power solutions.