Hero snack food

Hero is a prominent international brand specializing in nutritional food products, including healthy snacks, fruit spreads, and baby food. The brand is part of the Hero Group, which has a significant global presence and produces its items in various locations across Europe, North America, the Middle East, and Africa. For instance, the company operates specialized production facilities for snacks and jams in countries like Germany and Egypt.

The brand's history dates back to 1886 in Lenzburg, Switzerland, where it was founded by Gustav Henckell and Gustav Zeiler. Over the decades, it evolved from a local canning company into a global 'house of brands.' Today, while the brand is often perceived as local in many markets, its ultimate ownership and strategic direction are centered at its headquarters in Switzerland under the private ownership of the Oetker family.