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FLO Sanitary Pads

ownerPrivate equity firm (Multiple countries)
originRussia
manufacturedChina

FLO (often branded as 'Here We Flo') is a sustainable personal care brand founded in London, United Kingdom. The brand was established by Tara Chandra and Susan Allen with a focus on providing organic, plant-based, and eco-friendly period care products. While the brand is headquartered and designed in Hackney, London, its manufacturing is primarily based in China to leverage specialized facilities for organic bamboo and sugarcane-based textiles.

The company remains an independent entity under Here We Flo Ltd, maintaining its commitment to social impact and environmental sustainability. It is a certified B Corp and follows a 'People & Planet' philosophy, donating a portion of its profits to charities like Orchid Project and Bloody Good Period. Markets served include the UK, Europe, and North America, with distribution spanning major retailers and direct-to-consumer platforms.

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