Ariel Original Liquid Detergent

Ariel is one of the world's most recognized laundry detergent brands, originally launched by Procter & Gamble in 1967. First introduced in European markets, it became a pioneer in incorporating enzymes into detergent formulas to better tackle tough organic stains. Over the decades, Ariel has evolved from powders to liquids, gels, and pods, maintaining a strong market presence in Europe, Latin America, and Asia.

Today, the brand is owned by the American multinational consumer goods corporation Procter & Gamble (P&G). Manufacturing occurs in several strategic locations globally to serve local markets, with significant production facilities in countries like France, Spain, and Egypt. In the Spanish market, it is distributed and managed by the local subsidiary Procter & Gamble España, S.A., where it remains a leading name in household laundry care for its focus on efficiency in cold water and stain removal.