Inoar Liso Extraordinário Leave-in Sérum

Inoar is a prominent Brazilian cosmetics brand founded in 1999 by Inocência Manoel and Alexandre Nascimento. The brand gained international fame for its pioneering work with keratin treatments and botanical-based hair products.

The Liso Extraordinário line is specifically formulated to provide long-lasting straightness and frizz control. As a family-founded company, Inoar remains under its original private ownership in Brazil, maintaining its headquarters and manufacturing facilities within the country. The brand is known for its commitment to cruelty-free practices, being recognized by PETA as a vegan and animal-friendly brand. Its products are widely distributed across Brazil and exported to over 40 countries, representing the strength of the Brazilian professional cosmetics industry on a global scale.