Lucky Strike Original tobacco

Lucky Strike is one of the world's most recognizable tobacco brands. Originally introduced as a brand of chewing tobacco in the United States by R.A. Patterson in 1871, it evolved into cigarettes and loose tobacco. The brand became iconic for its 'It's Toasted' marketing campaign, which referred to the manufacturing process of roasting the tobacco rather than sun-drying it.

Today, Lucky Strike is owned and manufactured by British American Tobacco (BAT). While the brand has American roots, production now takes place in various countries around the world to serve global markets. In Germany, where this packaging originates (as indicated by the German health warnings), the brand occupies a significant market share within the consumer tobacco segment. The ultimate ownership lies with British American Tobacco, a multinational giant headquartered in London, United Kingdom.