ja! Natürlich Parboiled Reis

ja! Natürlich is Austria's largest organic brand, established in 1994 to provide high-quality organic food to a broader market. The brand focuses on sustainable agriculture and transparent sourcing. This parboiled rice is part of their extensive dry goods portfolio.

While the brand is anchored in Austrian heritage and values, products like rice are sourced from suitable international climates, often from Italy or other Mediterranean regions, depending on the specific organic crop cycles and availability. The brand is owned by an Austrian subsidiary of the REWE Group, maintaining its status as a local leader in the organic food sector while benefiting from a large European retail network.