Rituals The Ritual of Mehr Hand Balm

The Ritual of Mehr Recovery Hand Balm is a premium personal care product from Rituals Cosmetics, a brand that blends home and body care with a focus on well-being. The brand was founded in Amsterdam in 2000 by Raymond Cloosterman, aiming to transform daily routines into meaningful rituals.

Ownership remains with Rituals Cosmetics Enterprise B.V., which is a major Dutch player in the lifestyle and cosmetics industry. Manufacturing primarily occurs within Europe, specifically in the Netherlands and Germany, to ensure high production standards and quality control. The brand has expanded globally while maintaining its core Dutch identity and headquarters in Amsterdam.