Bluna Orange soft drink

Bluna is a classic German orange soda brand that has been a staple in the soft drink market since its creation in the early 1950s. The brand was originally launched by the F. Blumhoffer Nachfolger GmbH company in Cologne, taking its name from the first letters of the founding family's name (Blumhoffer Nachfolger). It gained significant popularity for its distinct orange flavor and iconic marketing campaigns.

Today, Bluna is owned by Mineralbrunnen Überkingen-Teinach GmbH & Co. KGaA, a prominent German beverage group. The production is concentrated in Germany, where it is bottled and distributed across the region, often positioned as a nostalgic and high-quality alternative to international soda brands. The ultimate ownership lies with the Karlsberg Holding GmbH, confirming its status as a fully German-owned beverage brand.