Matriket Svenskt Knäckebröd

Matriket is Lidls private label brand specifically created for the Swedish market, focusing on products with Swedish origin. This particular crispbread is a traditional Swedish whole grain product that is both manufactured and packaged in Sweden. The brand aims to provide high-quality Swedish staples at competitive prices, emphasizing local production and sourcing. Ownership lies with the German discount giant Lidl, which manages the brand as part of its localized product strategy in the Nordic region.