Irma Blåbær (Blueberries)

Irma is an iconic Danish supermarket brand known for its commitment to high-quality groceries and a distinct design aesthetic. Originally founded in 1886 by Carl Schepler in Copenhagen, it grew into one of the world's oldest grocery chains.

For fresh produce like these blueberries, the brand sources from various international partners. The labeling specifically mentions BerryWorld, a global berry specialist, as the supplier to Coop Denmark. The manufacturing or harvest country varies depending on the time of year to ensure year-round availability, typically coming from locations like Spain, Morocco, Poland, or Peru.

Following Coop Denmark's decision to modernize its store formats, the Irma brand was integrated directly into Coop's broader retail ecosystem. As of 2024 and beyond, Irma products are exclusively owned and distributed by Coop Amba, a consumer cooperative based in Albertslund, Denmark.