Asevi floor cleaners and laundry products

Brand History and Quality

Asevi is a prominent Spanish brand specializing in household cleaning products and laundry care. Founded in the 1950s in the Valencian community, the brand has built a reputation for its distinctive and long-lasting fragrances. It is particularly well-known for its concentrated floor cleaners and specialized laundry detergents, becoming a household name in Spain before expanding internationally.

Local Manufacturing and Global Reach

The product's manufacturing is centralized in Spain, primarily at the company's large-scale industrial facilities in Xàbia (Alicante). This allows for strict quality control and consistent formulation of its signature scents. While the brand is a market leader in the Mediterranean, its products are now exported to dozens of countries across Europe, Africa, and the Americas.

Family Ownership and Independence

Unlike many cleaning brands owned by global conglomerates, Asevi continues to be owned and managed by Pons Químicas, the original family-owned company. This independence has allowed the brand to focus on innovation within the home care sector while maintaining the heritage and quality that defined its early success in the Spanish market.