Selgros Cash & Carry

Selgros is a prominent European wholesale brand specialized in the cash and carry model, catering primarily to B2B customers such as caterers, retailers, and other professional businesses. Originally founded as a joint venture in Germany, the brand has grown to become a staple in the wholesale markets of Germany, Poland, Romania, and Russia, offering a vast assortment of both food and non-food items.

While the brand originated as a collaboration between major German and Swiss retail groups, it is now part of a larger international holding. The service model focuses on high-volume distribution and professional-grade products. Because Selgros operates under a retail and wholesale framework, the manufacturing origin of the goods sold within its stores varies by product, though many of its private-label goods are sourced from regional European producers to ensure freshness and quality standards.

Since 2011, Selgros has been fully integrated into the Transgourmet group, which is the wholesale arm of the Swiss Coop Group. This transition solidified its position as a key player in the European professional food service sector, benefiting from the extensive logistics and sourcing network of one of Switzerland's largest retail and wholesale organizations.