Winni's household cleaning products

Winni's is Italy's leading brand in eco-friendly household detergents and personal hygiene products. The brand was founded with a mission to create effective cleaning solutions that have a low environmental impact and are skin-safe, often using plant-based surfactants and biodegradable raw materials.

The entire production cycle for Winni's products is concentrated in Italy, specifically at the Madel S.p.A. plant in Cotignola. The company is known for its high environmental standards, including the use of renewable energy and recycled plastic packaging. In late 2021, the Italian company Madel S.p.A., which invented and owns Winni's, was acquired by the Bolton Group, a major Italian multinational corporation with a significant global presence in the FMCG sector.